Why choose sterling silver over silver plated jewelry

Why Sterling Silver: When you wear a piece of real sterling silver jewelry, you become part of the exclusive rugged biker culture; one which treasures the ideals of independence, individualism, masculinity and cultural solidarity. You become what you wear, and what you wear becomes a statement of what you are: an out-and-out badass. With a piece of silver plated costume jewelry, your badass image runs as shallow as the molecular layer of silver coating an ugly piece of base metal. It wears out. And when it does, it makes you look cheap. With a sterling silver jewelry piece on the other hand, your image runs deep and like the block of precious metal on your skin, it never fades.

The Bad News: We are sure that as fans of biker jewelry, you’d probably have witnessed the shockingly disturbing prices you’d pay for designer label sterling silver jewelry (such as Gaboratory, Chrome Hearts, Bill Wall Leather, Room 101, Nagual and SoulFetish etc). A single earring weighing no more than 6 grams would set you back over US$400. A full-bodied chunky skull bracelet would cost you almost as much as your motorbike. That’s a really hefty price to pay for the badass image you’ve always desired. Doesn’t that just suck? You don’t want the cheap silver plated stuff, but the real stuff costs enough to finance a mortgage.

The Good News:We seek to fulfil the needs of sterling silver, gothic silver and biker jewelry enthusiasts and fans who enjoy the look and style of real silver, but cannot afford to purchase branded labels. We provide an attractive alternative to mainstream labels (such as Chrome Hearts, Justin Davis, Gaboratory, Travis Walker, SoulFetish and Crazy Pig jewelry etc) by offering our customers similarly styled jewelry which completely closely inspired by the look and feel of the originals. To cater to fans of the originals, our jewelry is very closely inspired and modelled from original pieces from designer labels. We are able to do so because we are jewelry experts with years of experience in the industry. With the ability to leverage off our existing machinery, replicate moulds, obtain cheap raw materials and reach out to you cheaply through internet marketing channels, (and of course, our willingness to make a fair profit and accept lower margins) we are able to deliver gothic styled silver sterling jewelry at a tiny fraction of what mainstream designer labels would cost you.