Who is Will Cascio, and what is Heavy Magic?

Will Cascio of Heavy Magic has built a reputation in the custom leather business since 1994 on his strive for innovation "bringing tomorrow today", coupled with uncompromising craftsmanship, and an attention to detail bordering on insane. – Discovery Channel

Based in Austin, Texas Will Cascio is one of the most gifted designers and craftsmen of sterling silver biker jewelry the globe has ever seen. Since 1994, Will Cascio’s phenomally successful Heavy Magic brand has been churning out some of the sterling silver jewelry industry’s most intricate and enchanting sterling silver jewelry. 

Will Cascio’s passion and dedication to the craft is legendary, and he has been known to isolate himself in his workshop for over seventeen straight hours while obsessively poring over and crafting some of his best pieces of sterling silver artwork. And the fruits of Will Cascio’s labour manifests illustriously in the beautiful, intricate and seemingly flawless pieces of sterling silver biker jewelry Heavy Magic produces.

The Rough Old Globe mood and look of Heavy Magic’s sterling silver jewelry is the trademark of Will Cascio’s designs. When you hold a piece of Heavy Magic sterling silver biker jewelry in your hands, it feels as though you’re holding a priceless artifact crafted by pagan silversmiths of the rustic old forgotten dynasties long passed.

Heavy Magic Fame and Accord

Heavy Magic's creations have gained widespread accord and recognition, and have featured as integral parts of some of Motorcycling's finest show winning bikes. His works were featured on Discovery Channel's "Great Biker Build-Off, in the Prestigious Rob Report Collections magazine - along with numerous leading Chopper Magazines.

Will Cascio’s history and pre-Heavy Magic Pursuits

Before Will Cascio became a sterling silver jewelry craftsman, he pursued many earlier careers. He spent nine years as a rodeo cowboy, four years as a Professional Jockey, eight years as a successful Graphics designer. His Graphic Art has been published in several premiere magazines in including: EFX ART & DESIGN, CHURN art magazine, Magical Blend, Lapis and RELIX music magazine. Will's former Graphic design works grace the covers of 2 music CD releases, tour package design, and Tower Records advertising for Grateful Dead drummer Bill Kreutzmann's band Trichromes. Will Cascio has also served on and off for 22 years as an Actor/Stuntman with films like Back to the Future II & III, Stunt Doubling for Michael J. Fox, and Ninja Turtles III, playing Raphael Stunt Turtle to his credit. The sparks of inspiration required to design biker jewelry can only be triggered when one walks the talk and actually lives the life of a rugged biker, and as part of the rugged biker culture. Like all top designers of badass sterling silver biker jewelry, Will Cascio walked the talk, and gained his inspiration for biker jewelry from living the rugged, odd-job, bohemian and unpredictable life of the paradigm biker who pursues only activities which sustain his interest.

Self taught and accomplished in many art forms including: masterful leather craftsmanship, wax carving for bronze sculpture, and silvery jewelry, acrylic hand painting and airbrush on canvas. His current artist love is leather work and digital art.

Will Cascio’s quotes

As part of our tribute to this gifted artiste, Bloodysilver has compiled a lost of Will Cascio’s most beautiful quotes and words of wisdom for those who adore his art.

"Mystery Is All Powerful" I have a love for old worn items, especially the treasures of the past, the dark mysterious beauty of the rough craftsmanship, the years of use and the passage of time all right there for you to see. "That to me is cool." When I sit down to a piece for 17+ hours, there comes the hour, when life, problems and basic distractions all melt away. It is here, in this area of purity, creation is set free and my globe begins. This is where great work becomes Heavy Magic.

"Digital art is one of the two arts that make me happy right now, I have almost 10 years in Photoshop alone and by combining my learned traditional art skills I feel a style emerging right now that has really got my stamp on it, and it feels good."

Will Cascio’s philosophy

"To imagine where the pieces have been and who might have worn them. How they just feel good in your hands, like fine old woodworking tool handles, worn to perfectly fit the hand of the man that used it."

 
 
Like those faded Levis full of holes that "you can't throw out" because "they feel so damn good." Or like old cowboy boots, you can see a story just by looking at them.

 
 
"That is the feeling I strive for in my silver works."

 
 
“I believe each piece has it's own soul & personality, based on it's imperfections and therefore choose not to hide them in my silver works, instead they are allowed to remain and thus build on individuality, mystery and Old Globe captivation of my pieces.”

"The way I look at it, they are earned jewels of the creation process that sets one piece apart from the others, giving it that special feeling and soul that subconsciously draws you in."

"I put everything I've got into every piece I make. Why cover that beauty up?"

 
"It is the piece's story. It is also my story as the craftsman during the creation of a piece."

 
"If you see what I see, that's Heavy Magic."

Classic Will Cascio Heavy Magic-inspired Designs by Bloodysilver

Some of Will Cascio’s most famous designs are his beautiful renditions of Heavy Magic skull jewelry, daggers, hearts, crosses and fleur de lis jewelry. At Bloodysilver.com, we bring you the best of Heavy Magic’s wide selection of sterling silver biker jewelry at affordable prices. With the phenomenal rise of Will Cascio’s credentials following the success of his Heavy Magic collection, the prices of sterling silver Heavy Magic gothic jewelry pieces have skyrocketed beyond what most biker jewelry and gothic jewelry enthusiasts find affordable. Original Heavy Magic bracelets can easily set you back US$7,000 to US$12,000 depending on the weight and the intricacy of the design. At Bloodysilver.com, our collections are closely inspired by some of Heavy Magic’s best classic designs. We recreate the mood and feel of the original by drawing inspiration from photo catalogues, and offer them to you at a fraction of the original item’s retail price. Like the original Heavy Magic item, our products are made only from pure sterling silver and crafted by hand. Like all leading designer labels, our factory moulds generate only basic shapes, which our artists manually handcraft, chip, mould and polish into the sterling silver work of biker jewelry art you ultimately see. Since you aren’t paying for the Heavy Magic luxury label premium when you purchase our products, our prices are significantly lower (up to 90% lower) than Heavy Magic’s.