"Hi I'm Tony Creed, a Man, not a company. I build heirlooms, not trinkets. I do not have helpers, employees, or an interest in mass producing a part of my soul. Every piece is from my mind, heart, and hands alone, and built to last centuries beyond this lifetime."

Tony Creed is a southern California based sterling silver jeweller who has been custom making creative and cutting edge sterling silver jewelry to rockers and celebrities for decades. Not only is Tony Creed’s talent easy to see - he has one hell of an easy to get along with personality. 

Through a spark of marketing genius, Tony Creed positions himself as a 'man, not a company'. This implies that when you buy a piece of Tony Creed sterling silver jewelry, you are buying a piece of art that was handmade for you - thereby, implying a premium value and a higher price tag. Unlike most designer labels, which have names distinctly separate from their founders (Nagual and Joseph Bortoli, Richard Stark and Chrome Hearts, Matt Booth and Room 101, Double Cross and Travis Walker, Heavy Magic and Will Cascio),  

Secondly, he creates 'heirlooms not trinkets.' Again, a stroke of marketing genius. He signals that his pieces are expensive without explicitly stating so. And, he positions his offerings against all the Chinese-made imitation crap sold on Ebay or the mass produced trinkets you find at a bodega in Mexico. Tony Creed also creates the aura of scarcity and exclusivity by being just one man and not a company of helpers. The takeaway is that Tony Creed stays true to himself and has built a brand around his attitude and his passion.

Today, Tony Creed’s Tony Creed Designs remains an underground and exclusive brand, and markets itself as a luxury brand of sterling silver biker jewellery. Tony Creed gorgeous 925 sterling silver biker jewellery pieces are ultimately luxury pieces, and as such, are priced at levels beyond what enthusiasts can reasonably afford.

At Bloodysilver.com, we bring you the best of Tony Creed impressions at affordable prices. With the phenomenal popularity of Tony Creed, prices have skyrocketed beyond what most enthusiasts find affordable. Original Tony Creed’s Tony Creed bracelets can easily set you back 10 grand depending on the weight and the intricacy of the design. If you are one hell of a loaded dude, do think about buying Tony Creed’s jewelry, which we do adore, but find overpriced at the level of a house mortgage. At Bloodysilver.com, we recreate the feel and look of some of Tony Creed’s best designs and offer them to you at a fraction of the original retail price. Like the original, our products are made only from pure 925 sterling silver and crafted by hand. Like Tony Creed, our factory moulds generate only basic shapes, which our artists manually handcraft, chip, mould and polish into the work of art you ultimately see; a heavy silver art piece inspired by the Tony Creed item you desired. Since you aren’t paying for the Tony Creed brand label when you purchase our products, our prices are significantly lower than what you’d pay for an original Tony Creed piece (up to 90% lower).